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There is a huge demand for Hoodia Gordonii. Why?, because of its appetite suppressing properties which can induce weight loss, without any of the discomforting side effects that are found in chemical-base weight-loss products. More demand means more money for the companies who are into the making Hoodia products. It also means that the demand can overrun the supply of the succulent, which is a problem in the long run.

Currently, the supply of genuine Hoodia Gordonii is very limited and it is also a very rare plant. Since the interest in the plant is so high, it can give rise to products which use fake ingredients to come into the market. Hence, the South African government has chosen to protect Hoodia Gordonii as an endangered plant. It is not possible for anyone to simply offer wild Hoodia Gordonii for sale in South Africa.

If any company wants to export South African Hoodia Gordonii, they have to obtain the C.I.T.E.S (Convention on International Trade in Endangered Species of Wild Fauna and Flora) certificate. Export done without such a certification is illegal. Most health supplement companies which have obtained the license to export Hoodia Gordonii display their CITES certification as proof that they are supplying products which contain genuine Hoodia Gordonii. It is important to buying Hoodia products provided by companies which give these certifications.